Search Engine Advertising Consulting
An audit of your account will be conducted, where weak points and opportunities for improvement will be identified.
Initial
Appointment
In the initial appointment, we will discuss the strategy that was employed to create the current account and important information that will be required to tailor the audit to your product and market. This will enable an accurate audit.
Audit Review
After the audit was conducted, the audit will be reviewed together with you, to explain the main findings. This will enable you to then make the necessary changes to improve the account.
Every company needs a good paid media strategy, to make the best of the financial investment made.
This includes understanding the market environment, the product or service and the best practices that apply.
Therefore, you should work with experts who can consult you on how to get the most out of your Paid Media Accounts.
What You will get
I will provide a personalized strategy for your paid media activities, that take into account your organizational goals and objectives, your product and its market fit, as well as personal wishes, that can be expressed and included.
- Account structure
- Audience settings
- Positive and negative keyword lists
- Bid strategy
- Both in German and English
On top of the services offered for auditing and strategizing, I also offer educational content for both companies and privately interested marketers, who seek to broaden their knowledge of Paid Media.
Company Workshops
I conduct workshops for companies, to educate the marketing teams on the potential of Paid Media activities and how it can be utilized for your company and what steps need to be taken to create a successful strategy. These can be conducted on both B2B and B2C companies and tailor made to your needs.
Introduction Lectures
For private people, who are interested in learning about Paid Media and the platforms and strategies used, Lectures can be tailor made to your knowledge of Online Marketing. The lectures consist of any information that is needed to fill your knowledge gaps and make you a better online marketer.
Contact me to get more information on how I can help you with your online marketing efforts.